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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. socialscensus.com Flip it though and it actually represents a golden opportunity. If you can deliver a better customer experience than your competitors, you’ll be a magnet for the 93% of customers that told HubSpot they would make repeat purchases from companies offer excellent customer service